Social media trends are constantly changing, affecting the way brands and consumers interact. In 2025, expect more platform shake-ups and shifts in how audiences connect.
From viral TikTok trends to private Facebook communities, niche social networks are gaining traction and creating unique ways for people to connect. The rise of these niche communities shows the continued trend towards personalization and connection, which is driving social media use even more.
In addition to embracing social media trends, businesses should also be mindful of how they participate in them. For example, it’s important to understand the nuances behind trends like voiceover dubs or reenactment videos before participating in them. This can ensure that the brand’s participation doesn’t come off as inauthentic or overdone. In addition, it’s vital to recognize that trends don’t always last, so businesses should be prepared to regularly reassess their strategies and adjust accordingly.
Lastly, brands that prioritize community engagement will see the most success on social media. The Index found that 93% of consumers agree that it’s important for brands to be culturally competent. As online culture becomes increasingly layered, niche and complex, it’s critical for businesses to embrace this trend and ensure their content is relevant to their audience.
To learn more about how to optimize your social media strategy in 2025, download Sprout’s free guide. It includes insights from our Chief Marketing Officer on the latest social media trends and best practices. Also, be sure to join our upcoming webinar on Feb. 19 to hear more from our experts and our special guest, Instagram’s Head of Product.