Getting the word out about your breaking news is vital to driving traffic to your app or website. And it’s a KPI that’s largely driven by the fact that people rely on news publications to keep them informed about what’s happening in their world, be it natural disasters or political events.
But what’s the best way to communicate this news? A news alert is one of the most effective channels, but you must consider how to create and deliver it. News alerts can be highly polarising and a good or bad piece of news will cause people to take sides and will likely lead them away from your app or website, unless it’s perfectly timed and delivered.
The headline of your media alert is your first and often only chance to grab the attention of journalists, so it’s important to make it clear, compelling, and engaging. It should answer the 5 Ws – who, what, when, where, and why – to ensure journalists have all the information they need without having to search for it.
It’s also helpful to include visual content in your media alerts to help further engage and inform journalists. Using images and videos will help to add context and show the relevance of your news, and it can be helpful to incorporate quotes from stakeholders to add credibility and enhance the story. You can also include links to relevant information and resources to further enrich your news alert.